Communicating Library Values, Mission, Vision, and Strategic Plans through Social Media

Authors

DOI:

https://doi.org/10.5860/llm.v33i3.7350

Keywords:

communication, social media, strategic planning

Abstract

Social media communication needs to be aligned with your library’s broader communication plan so that user experience is consistent with messaging from other library venues. Ideally, social media along with all library communication points include language from your library’s values, mission, and vision statements and strategic plan. This article will outline two critical pieces to forming your social media communication strategy: Making a social media plan and applying social media optimization (SMO) to your library’s Web pages. Once set up, your plan and SMO can easily become part of your library’s routine when posting to social networks and creating and editing Web pages.

Author Biography

Doralyn Rossmann, Montana State University

Library Head of Digital Library Initiatives Associate Professor

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Published

2019-06-13

Issue

Section

Features